What does the BYUSA brand really mean to me?
To me the BYUSA brand is all about fun, people, service, laughter, busy lives, and friendship. When I see the BYUSA logo, I have feelings of love for the people up there. I guess that's what it's all about for me.
What can I do to take ownership of the brand in my area?
I think I need to be sure that everyone in my area is willing to live the BYUSA vision. That is the only way we will be able to take ownership for the BYUSA brand. By simply loving people when we first meet them, by being organized in our events and executing them well, and by being a friend to everyone. I need to be willing to plan our events with the BYUSA vision in mind. That is what we want to be the brand.
How will I explain the brand to others?
I will explain the brand to others by using the BYUSA vision. I normally focus on my favorite parts, or the key words. When people have more questions about BYUSA, I normally go into a description of the 6 areas of BYUSA. I will focus on the ones that the individual would be most interested in. I will explain the brand after first getting to know an individual, then explain the parts that are pertinent to them.
No comments:
Post a Comment